OpenAI Turns ChatGPT Into a New Customer Acquisition Channel for Businesses
Ads inside ChatGPT can now lead users directly to a company’s AI agent instead of its website.
OpenAI is turning ChatGPT into a new customer acquisition channel for businesses. Ads inside ChatGPT can now lead not to a company website, but directly to its AI agent.
Companies will be able to verify their business profiles and keep product information up to date. Eligible US companies can create their own agents that answer customer questions.
The most interesting part is that brands will be able to promote these agents through ChatGPT ads. A user clicks on an ad and, instead of visiting a website, starts chatting with the company’s AI agent.
In essence, OpenAI is gradually turning ChatGPT into not only a search tool, but also a platform where businesses can directly find potential customers.
Why it matters
AnalysisThis shifts ChatGPT from a search interface toward a direct sales and support channel. For businesses, the key value is converting ad clicks into immediate conversations with an AI agent.
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